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Domain Rating by Ahrefs

SEO metric

What is website DR?

DR (Domain Rating) is a metric that reflects the strength of a domain’s backlink profile. It helps estimate website authority and compare it with competitors.

Domain authority

Shows how strong a domain looks based on its backlink profile compared with other websites.

Backlink profile

The stronger and more trustworthy the external links are, the higher DR tends to be. The metric reflects overall link equity.

Website comparison

Helps quickly compare link donors, competitors and domains considered for purchase or link placement.

How website DR is formed

The exact DR formula is not publicly disclosed, but the logic is clear: the metric depends on the strength and number of domains linking to a website, as well as their overall weight compared with other resources.

Growth is not linear

Moving from DR 20 to 30 is easier than from 60 to 70 — the higher the score, the harder each next increase becomes.

The score is always relative

A website is not evaluated in isolation. Its DR is measured against the entire database of domains.

Data is updated regularly

After recalculations the score can change because the link landscape on the web is constantly moving.

What affects DR the most

Unique referring domains

The more different websites link to you, the higher the growth potential. Ten different donors usually matter more than ten links from one donor.

Donor quality

Links from strong and authoritative websites pass more weight than links from weak sources.

Overall backlink profile

Not only the amount matters. A natural profile, link mix, topical relevance and stable link growth also play a role.

DR is useful for quick screening, but decisions about buying a domain or placing links should be made only after checking history, anchors and backlink quality in more detail.

SEO workflow

Where bulk DR analysis is useful

Link donor review

Process a large placement list and remove domains that fail an initial DR threshold.

Competitor analysis

Compare competitors, directories and websites collected from search results in one report.

Expired domain screening

Add DR to a candidate list before checking history, backlinks, anchors and spam in detail.

FAQ

Frequently asked questions about Domain Rating

What is website DR and what does it show?

DR (Domain Rating) is an Ahrefs metric scored from 0 to 100. It shows the relative strength of a domain’s backlink profile: a higher score generally means a stronger link profile.

How is Domain Rating calculated?

The calculation considers the number and quality of unique referring domains and how link equity is distributed. The scale is logarithmic, so moving from 70 to 80 is much harder than moving from 20 to 30.

How is DR different from DA and UR?

DR is an Ahrefs domain-level backlink metric. DA is calculated by Moz, while Ahrefs UR measures the backlink strength of an individual page rather than the whole domain.

What is considered a good DR score?

There is no universal benchmark. Compare DR with direct competitors and websites in the same niche because an acceptable score depends on the market, site age and competition level.

Does a high DR directly improve Google rankings?

No. DR is not a Google ranking factor. A high score may correlate with strong backlinks, but it does not guarantee organic traffic, indexing or rankings.

Why can a website’s DR decrease?

DR may fall after links are lost, referring domains become weaker, the Ahrefs database is updated or relative scores are recalculated. Small fluctuations are normal.

Can DR be manipulated?

Yes, a score can be inflated with large quantities of links, but that does not make the website valuable. Always review traffic, anchors, domain history and spam signals before buying a domain or link.

What should be checked besides DR?

Review organic traffic, the number and quality of referring domains, topical relevance, anchor text, domain history, outgoing links, indexation and unusual growth patterns.